The next time you’re in the freezer aisle, take notice of something. No, I’m not talking about the frozen pizza that comes with cookies. I’m talking about the speed at which people hustle through the aisle.
It’s true. People don’t hang out in the freezer aisle the same way they do when looking for the perfect cereal, comparing prices of coffee or trying to find a ripe cantaloupe. They get in and get out, and you can probably guess why.
It’s freezing in there.
People spend less time in the freezer aisle than other aisles, well, except maybe the food deodorant section. When the door is open they make quick decisions and don’t take the time to compare and discuss options; it’s all about business in the freezer aisle.
Is your frozen food packaging purpose-built for this reality? If not you could be getting glossed over as cold feet rush down toward the other end.
It’s places and situations like this where your message needs to be delivered quickly and effectively to produce sales. Frozen food is meant to be stored but buying decisions are made in an instant.
Shipping and storing frozen foods until they are put to market provides unique challenges, but the extra element of quickly communicating your brand and the products value adds another layer of complexity.
Is your business ready to handle it?
You need a packaging partner that is expertly trained in ALL elements of the frozen food industries including buyer personae and habits.
Ernest Packaging provides real-world solutions for your real-world problems. Our engineers and design teams can craft a solution that is right for you that will help get consumer attention and move product from warehouse to store and from store to cart.
Next time you’re in the freezer aisle think of us and what we can do for you.