As people excitedly wait for the release of Oculus Rift, Google just showed what we at Ernest have been saying a long time: If it needs to get done, it can probably get done with a little paper and a lot of creativity.
Although it sounds like it should be the title of an explosion-filled Vin Diesel movie, Oculus Rift is a head-mounted virtual reality display that will be released within the next year. Basically, it allows you to play video games in a 3D, fully immersed way. Oculus Rift was acquired by Facebook in March in a multi-billion — yes, billion with a “b” — dollar deal.
Well, Google decided that you don’t need billions to build a virtual reality headset. Just like we did last spring with the cardboard snowboard that we made with Signal Snowboards, Google caught on to our idea and decided to make a 3D headset out of paper.
At their annual I/O developer conference last week, Google announced the release of Google Cardboard, an amazing do-it-yourself 3D virtual reality headset that works with apps on Android phones. It essentially works like a modern version of the old View-Master that you probably had as a kid.
Google Cardboard — or “Oculus Thrift” — shows the power of paper, but it also shows what can be accomplished with strategic creative thinking. Not only have we at Ernest done this with our corrugated snowboard, but we also have some new projects in the works. We can’t reveal our top secret new projects yet, but we’re excited for you to see them. Keep watching the Ernest Buzz for our announcement!
All of this is a lot of fun, but we do it for a reason: to find innovative and personalized ways to help our clients with the packaging problems.
How can we use paper — or any other packaging material — to solve your company’s problems? Contact us today, and let’s get started on creating your next generation of packaging.