You probably remember being told to “never judge a book by its cover” once or twice in your lifetime, and you’ve probably even passed that little piece of advice to your own children.
But first impressions are important and it’s hardwired in our brains to make snap judgments.
In sales, it’s much more difficult to teach against our nature than it is to appeal to it. That’s why packaging is so important in gaining customer attention, driving sales and then keeping the customers coming back.
There are three purposes of packaging:
- Protect the product from breakage, climate, spillage, etc.
- Move the product successfully from one location to another as efficient as possible.
- Communicate to the consumer what the package contains and why they need it.
In order to have a successful product in the global marketplace, all three of these things need to work in harmony with each other and do so in a cost-effective way. As your company grows so do the risks involved in shipping more product across greater distances to varying clients and cultures.
Take a look at some Ernest products that have hit the sweet spot in the middle for our customers; we move, protect and communicate your products in expertly-designed ways.
Our Consulting Team is comprised of experts in a wide range of industries and for a huge variety of consumer goods. Knowledge is our product, and getting you the right packaging is our goal. So go ahead and judge us by our covers. See what Ernest can do for you.