Limited-edition packaging is something we always get excited about here at Ernest. When we see our favorite snack sporting a fresh coat of paint, we can’t help but toss it in the cart! Offering a limited product has been a successful marketing technique for decades, and the packaging industry is no different. Today on the Ernest blog we’re looking at one entertainment giant who’s embracing limited-edition packaging in a big way.
Warner Bros. is making official Lord of the Rings wines, and we’re geeking out hardcore. Sold exclusively through online wine retailer Lot18, each of the four bottles features the portrait of a character from the classic fantasy series, from the ring-bearing hobbit Frodo Baggins to wizened wizard Gandalf.
If that doesn’t tickle your fantasy fancy enough, the wine descriptors would make J.R.R. Tolkien himself proud. They tout “wine fit for a king” hailing from vines growing at “the site of historic battles and dreams of victory,” while weaving in just enough wine knowhow to let vino lovers know this isn’t just a product for nerds like us.
Image courtesy of Lot18
It’s clear a lot of effort was put into these wines, but the batch is limited to a mere 6,000 bottles. While that’s more than enough for the nine members of the Fellowship, that still doesn’t leave many to be had for the rest of us. Limited-edition packaging can pay off in a major way, even in such small quantities. Here are just a few of the perks:
Limited editions can create an emotional connection with a consumer. For every shopper who read their dad’s dusty copy of The Hobbit or saw Return of the King with friends, packaging like this can drum up some great memories.
Your regular packaging might not be a collector’s item, but limited editions are the topic of conversation. They may even end up on a shelf or a display case in the homes of devoted fans.
Special packaging begs to be shared. You can expect an influx of attention on social media platforms like Instagram when die-hard fans manage to track down your product.
Lastly, it’s a great way to capture the eye of younger consumers in a crowded market.
If you’re looking to shake things up this year, special packaging might be a good option to consider. Ernest Packaging Solutions has over 70 years of experience in retail design, and we know the results of limited-edition packaging are anything but limited. Your packaging deserves success and Ernest can take it there and back again, time after time.