Owners of online shops have a whole lot to think about. Like traditional retail shops, online retailers have to worry about their inventory, their marketing strategies, their business plans and so forth. Unlike many traditional retail shops, though, online retailers need to sort out issues tied to having their business completely dependent on technology and having a shop that’s open for business all times of the day, anywhere in the world.
Their packaging needs differ, too.
Unlike most brick-and-mortar shops, online stores don’t have the need for traditional “shelf appeal” from packaging to draw in shoppers and turn them into buyers; the presentation of the products in their online store does the selling for them, instead. And as it turns out, most online retailers actually prefer nondescript shipping packaging as a way to deter post-delivery theft from a customer’s porch.
What their packaging does need to do, though, is get the product to the consumer. And it’s not enough anymore for packages just to make it to the buyer’s front porch in kind of decent condition, whenever it happens make it there.
Packages need to arrive with the product inside presented in surprisingly tidy condition, meaning the product is free of flaws, wrinkles or other signs of being sloppily jostled about — and it must arrive in an affordable and sustainable manner. Sounds like quite the challenge, doesn’t it?
That’s where Ernest Packaging Solutions comes in. We understand that needs are different with every client, and we want to work with you to find the absolute best solutions for your online retail shop.
And that’s exactly what we did with ChocolateBakery.com. Take a look at the video below to see how we came up with a customized solution:
If you’re looking for solutions for your online retail shop, look no further than Ernest Packaging Solutions. Contact us today, and see what we can do for you.