Holiday shopping trends are looking good — up and to the right! There are plenty of shopping days left, which is a good indicator of more positive holiday retail news. For this Throwback Thursday, we look at this infographic for a breakdown of packaging’s role in the gift-buying and -giving.
The holiday season is always an … um … interesting time of year. There are those magical moments when you unwrap that perfect gift from a loved one or those less magical ones when you must feign joy at some wacky Santa necktie for which you hope there’s a gift receipt attached.
For every moment though, you can rest assured packaging and shipping logistics played an important role. According to the National Retail Federation, half of all holiday shoppers will buy gifts online this year. That’s $105 billion in purchases and $105 billion in goods that must get safely and securely from the North Pole to your doorstep.
With this in mind, we created an infographic to help put holiday packaging in all of its forms into perspective. Think about all the people who work behind the scenes to make the holidays special, and give them a great big old Ernest Packaging Solutions high-five (like this one from CEO Charles Wilson) when you see them. Because this is what the holidays look like to retail packagers: