“What are you shipping, spare tires? That box is so fat that when it fell down the stairs, I wasn’t laughing but the stairs were cracking up.” Oversized packaging has heard them all.
Maybe this is the year your packaging will finally take the hint: The excess weight just isn’t cutting it anymore. It’s time to get to work, slim down and finally get dedicated to losing weight in 2014. Don’t worry – Ernest Packaging Solutions’ team of engineering experts is here to whip your packaging into shape. And this time, they’ll keep it off. How? With source reduction packaging and sustainability solutions.
The Flexible Packaging Association highlights a few source reduction specifics, including flexible juice boxes instead of a glass bottle (90 percent reduction in weight and 70 percent reduction in packaging) and a laundry detergent flexible pouch that weighs 85 percent less than the large plastic counterpart that always takes up too much space in the recycling bin.
Source reduction saves money and the environment all along its journey. Less material and weight means more shipment per load, less gas used getting to the store and to the consumer’s home, less space in the garbage can and less space and weight en route to a landfill or recycling center. Everybody wins (although you win first).
Don’t forget about redesigning the inner packaging to constrict space. Superior inner packaging does not mean more of it, it means engineering the right solution and reducing materials. Now there’s a resolution we can all get behind.
You want to ship product, not packaging. With source reduction solutions from Ernest’s Innovation Lab, you’ll be able to ship more for less. Contact us today to get started on your packaging weight-loss regimen. We’ll bring the scale.