Oompa loompa doompety doo I’ve got a perfect puzzle for you.
Oompa loompa doompety why’s this chocolate going so fast?
OK, sorry, we got a little carried away there. But with the sugar rush going around the Ernest office due to Valentine’s Day candy, it’s understandable. Plus, with the rise of designer chocolate packaging, we have had to bring in a lot of samples. You know, for research!
Americans spend roughly $1.7 billion on candy every Valentine’s Day, and this year you can expect to see more chocolate bars with art-museum-worthy packaging than ever before. That high sales number might just increase as a result of these high-end chocolates. But why are people willing to pay $10-$20 for a chocolate bar?
In part, because companies like Mast Brothers, Compartes and others are changing the chocolate game with innovative blends and confection creations—and with the packaging!
But, no matter how tasty a recipe or stunning a package, every chocolate bar needs to arrive in solid form. What we mean: it’s better if the chocolate melts in your mouth, not in a semi-truck somewhere in the middle of the desert.
Check out this cold-chain Ernest Success Story with Chocolate Bakery for insights on how to avoid the melt-in-transit scenario:
Branding your packaging is only half the game … the rest comes down to getting your product onto store shelves.
And unless you are a chocolatier with an amazing glass elevator to ship a product, you need someone like us to get the job done. Contact Ernest Packaging Solutions today and learn how we can make Valentine’s Day, or any other day, a day to love your packaging.