Some things get better with age. Wine comes to mind. George Clooney too. Your age-old packaging, however … not so much. New packaging materials, lightweight technology, atmosphere-controlled packaging, advances in sustainability have all dramatically changed what is possible in design.
That doesn’t even begin to take into account trends and consumer behavior and the rise of Millennials, which is now the largest consumer group in the history of the world.
To put into perspective how much can change in a short amount of time, take a look at this comparison of Shanghai from the late 80s to 2013:
But how long is too long to wait when it comes to the design, materials and messaging of your product packaging? For starters, if you last packaging redesign took place closer to Jurassic Park than Jurassic World, it may be time for an updated. If your design came when Nick Nolte looked like this …
And not like this …
It may be time to freshen up.
Packaging keeps moving forward (we know, we’re one of the best at pushing it). Don’t get left behind because your packaging is dated. Turn to your partners at Ernest Packaging Solutions when it’s time to update your packaging. No matter your challenge, we can design a custom solutions that will make your packaging stand out.
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