If there’s one thing that we hate, it’s being boring. That’s why we’re constantly doing things like making snowboards out of paper, taking down hurricanes and figuring out how to protect the President of the United States.
Unfortunately, too many companies — particularly B2B companies — are using packaging that doesn’t stand out. Sure, it will get your items safely from Point A to Point B, but it doesn’t do anything to distinguish you from your competition. Bare packaging is causing to you miss out on new business and — even worse — eventually lose existing business.
Ernest Packaging Solutions President Tim Wilson sat down with branding expert Greg Feinberg, president of product agency Aisle 9, to create a free new white paper that will help B2B businesses understand how and why their packaging should be a major part of their branding.
“Your story and ability to communicate that story will influence consumer behavior, positively or negatively,” Greg writes in the white paper. “It depends on how well you can tell it.”
A package isn’t a box. It’s a vehicle to communicate with your audience. It gives you a chance to say who you are and what you care about.
Between Tim’s expertise in packaging and Greg’s years as a branding thought leader, they are thinking outside of the box — quite literally — when it comes to B2B packaging.
Click to download “No More Brown Box”, our free new white paper!