Ernest and Leatherman: Premium Packaging for a Premium Product

When Leatherman Tools, makers of high quality personal and professional use multi-tools for over 30 years, came to Ernest to help design a premium packaging for a new niche product, we couldn’t wait to get to work. Leatherman had recently launched a stainless steel bracelet featuring 29 tools contained within the 12 links to make it easier for people to travel with an everyday carry (EDC) tool. Because the wearable tool goes on your wrist, it only made sense to add a watch face—and the world’s first multi-tool watch was born. When Leatherman was ready to launch the Tread Tempo, they wanted a packaging design that would look and feel like a traditional watch box and stand out on the shelf. It also needed to be extra sturdy to support the watch, which weighs over a pound. Ernest rose to the occasion, designing a packaging solution that fits the Tread Tempo precisely with sleek design details for a superior unboxing experience. We even helped Leatherman overcome a few obstacles on the fly so they could keep moving forward without delaying the launch.