Behind the campaign
Born Laura Pergolizzi, today she is know simply as LP. And that’s where the simplicity comes to a needle-scratch halt.This virtuoso has the proven ability to transcend genres, fro SEE MORE
Behind the campaign
Born Laura Pergolizzi, today she is know simply as LP. And that’s where the simplicity comes to a needle-scratch halt.This virtuoso has the proven ability to transcend genres, from pop to blues to good old indie folk rock. Let’s start from the top. LP has written anthems for the likes of Rihanna, The Backstreet Boys and even Celine Dion. But when she puts pen to paper and performs for her own artform, that’s when the emotional meter goes from zero to 60. VERY quickly. With an operatically trained mom, she was raised to appreciate the power of register and treat your voice as any other instrument. And once this enormous sound emanates through the mic, it’s a holler, a soar and a moan that’s impossible to forget.
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