Every element of package design, from the materials to weight, impact the consumer experience. Some of the experience results from conscious differentiation (preference for resealable packaging for example), while other experiential factors derive from the subconscious.
This is referred to as “sensation transference.” Basically, it means people will unconsciously transfer the feelings about a package to the product itself. So, what does the packaging size say about your package? Take a look below for some Ernest insights into packaging size and the feelings of value they can create.
Want to learn more about how size and other package design elements can work together to create a customer experience? Contact Ernest Packaging Solutions today and learn what separates the good packaging from great packaging.