A Package’s Life: Hurry Up and Wait

February 04, 2014

The great American writer Ralph Waldo Emerson must have been thinking about packaging when he said “Life is a journey, not a destination.” Well, maybe not. Maybe Tom Cochrane’s “Life is a Highway” is a little more applicable.

Either way, the point is effective product packaging takes into account the various stages of the journey – not just the final stop. And until Star Trek “Beam me up, Scottie” technology exists, we’re all pretty much at the mercy of geography, weather and physics.

That’s why the engineers at Ernest Packaging Solutions are thinking outside the box (you’d be surprised how often that pun gets used around here) and taking into consideration the multitude of environments and length of stays a package encounters for our customers every day.

Each step has its own set of challenges, from temperature to air pressure, to being on the bottom of a packaging totem pole while waiting in a warehouse, to sliding around the trunk of a consumer’s car and getting ramrodded by the milk they didn’t pin behind the 12 pack of pop.

That is why the correct packaging is so critical in the life of a product. It may take a product a week to get from manufacturer to the retail shelf, where it will sit for maybe a day or two.

Your packaging needs the right mix of brains and brawn, technology and toughness to make it in one piece, and to do so cost-effectively. That’s were we come in.

Contact Ernest Packaging Solutions today to talk about your challenges, review your product’s journey and work together to find customized packaging solutions that will move your packaging forward.