A Tale of Two Buildings
July 30, 2013
It was the biggest of buildings, it was the smallest of buildings …
No matter how big or how small your product is — you need to get the packaging right. For example: Have you heard about the New Century Global Center in China? It’s the largest building ever created.
In its 18 million square feet of ﬂoor space, you will ﬁnd a sandy beach, a shopping mall, a hotel, movie theaters, ofﬁce space and more. The building’s tag line is “One of Everything” — including its own gravitational pull (probably).
Or maybe you’ve heard about Chris and Malissa Tack’s home. In its 140 square feet, you’ll ﬁnd a bed, some books and a cat. Their tag line is “It’s my turn to use the chair” (probably).
What can these marvels of modern living teach us about packaging? Simple: When it comes to packaging, it’s all about what you *need* and the statement you want to make. A package is a reﬂection of your brand and at Ernest Packaging Solutions, we know how to appeal to your target audience — whether they value extravagance, like the New Century Global Center, or simplicity, like Chris and Malissa Tack’s home.
So what does your packaging say about you? Give Ernest Packaging Solutions a call and see how our experts can make your packaging scream your story. But not literally, that’d be annoying!