Rethink the Old to Surprise and Delight
February 16, 2017
Close your eyes and think of something that has been around for a long time and hasn’t really changed. Okay, now open your eyes. You’ll need to keep reading to understand where we are going with this (plus your boss may think you’re asleep on the job!) What came to mind? The wheel? Maybe a paper clip or a LEGO? What about a balloon? Well, if you said that last one, be prepared for a bit of a shock.
These remote controlled balloons are called Air Swimmers because they, you know, swim through the air. More creative than their name is how the creators managed to update the classic balloon into something that is new and exciting! And unlike the sharks in our Ernest Challenge video, these can’t hurt you.
The balloon industry isn’t exactly known for its frequent innovation—balloons are pretty awesome at being balloons. So when something new comes along like Air Swimmers, people notice. It’s a fun little play to make something new again and proves that it’s never too late for innovation. And when it comes to your branding, innovation is something that must be at the forefront of your business planning.
That is how we keep things fresh at Ernest Packaging Solutions, even after more than 70 years in business. A little outside-the-box thinking helps us and our customers grow.
Think you’re too old or too traditional to try something new? Think again! There is a packaging solution for everyone under the sun (or under the sea). Give us a call today to see how we can make people see a new side of you over and over again.
