Packaging That Lasts: Undeveloped Photos From WWII Developed 70 Years Later

May 21, 2015

How long is your packaging built to last? What would you stand to lose if the packaging fails? Sometimes what’s inside matters so much more than we realize in the moment.

May 25th is Memorial Day, an annual day set aside to honor those who died while serving in the United States Armed Forces. It’s an important day for all Americans, but it holds special meaning to the soldiers (like Ernest CEO Mr. Charles Wilson) who served and fought alongside the heroes who never came home.

Although many photos have documented the lives of soldiers during wartime, other photos have been lost over the years. That’s why when photographer Levi Bettweiser bought 31 rolls of undeveloped World War II film at auction, he saved an important part of our history—more than he even may have realized at the time.

The photographs were taken by an anonymous WWII soldier and offered a glimpse into the experiences and lives of the brave men and women who served their country overseas. And we have Levi and protective packaging to thank for it! You can view more of them here.

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Packaging so good it would be collecting Social Security by the time it had finished doing it’s job, how about that!?

We have previously learned a few lessons about the importance of planning for delays when designing packages, but seven decades is something else entirely. Yet this is just one example of how much package design and integrity matters—and it’s something we take to heart and take into the office every day.

At Ernest Packaging Solutions, we salute the veterans who never came home, and we are forever grateful for those who did.

Here’s to never forgetting the people who fought and sacrificed for our freedom. We’re glad that these pictures help to keep their acts of bravery and legacies alive.