What Is Your Brand Doing To Catch Consumers' Attention?

November 20, 2012

It’s certainly no secret that packaging can sway consumers in their purchasing decisions. But do you know just how fast you have to catch consumers’ attention to make an impact with your packaging? According to Packaging Digest, research shows that a consumer makes their buying decision less than five seconds after entering a retail aisle.

That’s right … you’ve got less than five seconds to convince shoppers to pick your product from the shelf and put it into the cart. Here’s hoping  they don’t blink!

So what are you doing to catch consumers’ eyes?

You want them to look twice at your product …

Pouring milk
image via http://creative-package-design.blogspot.com/2012/09/piccsy-creative-packaging-designnote.html

… but you don’t want to visually assault them with packaging that looks like it’s trying a little too hard.

This is where Ernest Packaging Solutions comes in! We’re experts when it comes to packaging design. With our custom solutions suited to the needs of your brand and retail packaging design from our Creative Design Group, you can’t go wrong!

Want our help to give your product packaging that extra “pop”? Get in touch with us ASAP. Time’s a-tickin’!