4 Common Packaging Pitfalls for Businesses
January 12, 2017
So you’ve graduated from packaging your product in your garage to needing a large-scale operation to meet up with demand. Congrats! Now what? It may be time to rethink your packaging strategy and production process. This is a big time and resource investment, but Ernest Packaging Solutions is here to help!
We have helped business of all sizes grow over our 70 years in business because we’ve managed to keep our entrepreneurial spirit. And having helped customers large and small before, we have learned what makes successful solutions work. To help you on your journey, we’ve put together this short list of packaging pitfalls that many businesses make. Lucky for you, we have solutions for every one.
Pitfall 1: Not understanding the customer experience
Are you primarily selling in retail stores or online? The customer’s experience with your packaging can come in very different ways depending on your answer. Consider how your packaging will look on a shelf (like our custom package design for Cape Seasonings) or how your package will look when it arrives on a doorstep (like our custom package design for Snack Nation).
Remember: If you’re selling retail, the store itself is a customer too! Think about how your packaging design can help make their life easier with point-of-purchase displays and easy to stock boxes.
Pitfall 2: Over/under packaging
Getting package design right is like the story of Goldilocks and the Three Bears. You need things just right. Too little packaging know-how and you can suffer breakage or loss of product. Too much packaging, on the other hand, leaves a bad impression on customers who have to open the product and deal with disposal.
Pitfall 3: Not controlling your brand
Your brand is just as vital to your success as the product you sell. Consistent messaging, colors, fonts and display help you become more recognizable to customers.
Pitfall 4: Not knowing the options
There are so many materials, blends, designs, features and styles to choose from it can be daunting. That’s why you need a partner who can narrow down the best solutions for you and simplify the process.
Get on board with a partner who knows how to help you grow your business – and who is fun to work with too! After all, we love what we do and it comes through in our work and our people!
Give Ernest Packaging Solutions a call today and let’s talk about how to scale your packaging processes for the future!