Jurassic World: Fallen Kingdom Hits the (Cereal) Box Office

June 26, 2018


Dinner and a movie is a classic combination, but have you ever considered breakfast and a movie? You just might, with this breaking packaging news from June 18! Kelloggs and Universal Pictures are teaming up to make you trade in your bag of popcorn for a box of corn flakes, and what they’ve cooked up may have a T. rex-sized impact on the future of packaging.

To say the Jurassic World: Fallen Kingdom Frosted Flakes cereal box is run-of-the-mill limited-edition packaging would be a mistake of dinosaur proportions. On the surface, you’ll see what you may expect: the cereal’s logo and a jumbo velociraptor from the summer blockbuster. But opening the box reveals a unique twist on packaging that’s 65 million years in the making.

Photos courtesy of Kellogg’s

What you see here is a fully functioning screen that’s part of the cereal box. HOW COOL IS THAT?? The screen is 7 inches with a resolution of 1024×600, the same specs as many entry-level tablets on the market, packed right into cardboard.

Opening the box will automatically play 5 minutes of behind-the-scenes footage from the latest installment in the Jurassic Park franchise, and you can pause or adjust the volume using buttons mounted into the box. A USB cable and wall adapter are included to power the display so you can enjoy the cereal box for all the breakfasts to come.

Kellogg’s only made 200 of these boxes, which went extinct almost as soon as they became available on Amazon. Collectors who managed to snag one don’t only have a piece of movie memorabilia from the summer blockbuster; they have a hint of the future of packaging.

As traditional packaging continues to evolve, brands are experimenting with ways to connect with consumers on a new level. Whether through audio, video or the sense of touch, packaging finds a way. We’ve been a driving force in our industry for over 70 years, and that’s one thing that will never go the way of the dinosaurs.

Watch Ernest employees make their silver screen debut to show how innovation and experimentation are the key to Moving Packaging Forward.