Your Packaging Is Too Big (And Doesn’t Realize It)

May 05, 2015

There are moments when being too big can be cute. Like when a big lovable, wrinkly-faced dog doesn’t realize he is too big for his surroundings you get moments like this.

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And this.

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Or this adorable abomination.

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Yes, we laugh when it’s derpy animals. But when your packaging is too big and wasteful, you lose money and customers. EEK!

Today’s consumers are more conscious about the waste they produce, and they support companies that share the same values. In fact, 64% of consumers say that they share similar values with their most trusted brands. Shared values was the largest driver in buying decisions, even above cost.

So wasteful packaging threatens you on two fronts: the cost to package/ship and the lost brand value to your customer. It’s not too often you are presented cost reduction and branding challenges that can both be solved with the same process:

  1. Minimize the number of materials you use
  2. Reduce the weight of packages being shipped
  3. Pack in a highly concentrated and efficient manner

Ernest’s DIM weight mobile app is an easy way to always know the dimensional weight of your packages. Knowing your DIM weight is the first step toward minimizing your packaging sizes and costs.

You need a packaging partner that is up-to-date on the latest packaging materials and trends — or better yet, a partner that starts trends — to help you find the perfect packaging solution. The result will make both your CMO jump for joy and CFO give awkward high fives as you walk by, because you are helping solve both cost and branding issues.

To learn more about the importance of using packaging to brand your company and tell your story/share your values, download our No More Brown Box white paper with insights from industry leaders.