Throwback Thursday: How Ernest Packaged a BMX Bike
October 16, 2014
As you may have seen with our cardboard surfboard video, we like going to extremes. But that wasn’t our first (or our second) time jumping into the world of extreme sports. So today we’re throwing back to an old post about how we packaged a BMX bike. Enjoy!
If there were an X Games of packaging, Ernest Packaging Solutions’ engineers would take the gold medal, and probably the silver and bronze for good measure as we tear off into the sunset on our jetpack skateboards blasting 80s hair metal at full volume.
It’s just how we roll.
Take a look at the recent work we did for one of our clients, BMX legend/Hollywood stuntman/all-around cool guy Eddie Fiola. Eddie Fiola Inc.’s Marketing Director, Jeremy Moser, came to Ernest Packaging Solutions in need of a creative, striking yet still functional packaging solution for his new limited-edition BMX frame called the EF Proformer.
Moser asked Ernest Packaging Solutions to design and develop a shipper to house the bike’s frame, fork, handlebar and PR kit. Ernest’s Engineer Retail Expert, Stephen Simich, and other Ernest engineering experts, were given two requests: keep the shipper recyclable and make it awesome.
Says Simich, “The container was going to be engineered out of corrugated, but there was no way this piece was going to end up as a box! Immediately, our Client Relationship Manager Bill Neill and I knew the answer was a hexagon. How could it not be, when the geometric shape of the bicycle frame screamed at us?”
“Every element of the Proformer product and brand, along with our packaging, conveys a seamless message of pure energy,” Simich says.
Check out the results below.
Customized packaging solutions is kind of our thing, and we treat each project as a unique challenge to ensure you get the packaging results you need. Want to see what we can do for you? Contact Ernest Packaging Solutions today.
