The Toy Fair Is More Than Fun & Games

February 24, 2015

prince lionheart new york toy fair

Thanks to our friends at Prince Lionheart, Ernest made our American International Toy Fair debut last week in New York City! As Frank Sinatra sang, if you can make it there, you can make it anywhere!

Started all the way back in 1903, the Toy Fair is the largest toy trade show in the Western Hemisphere. It features hundreds of thousands of toys, games and entertainment products from all over the world.

After seeing our cardboard surfboard video, Prince Lionheart asked us to make a push bike. We worked with them to create a great toy for kids that is eco-friendly, durable and tons of fun!

Prince Lionheart has been making incredible products for kids and families since 1973, so we were thrilled to partner with them on this! When they went to the Toy Fair last week, they took the cardboard push bike — which will soon be available in stores! — along with them.

“The Toy Fair trade show was the biggest yet,” said Matt Rupp, Sales Executive for Prince Lionheart. “Our booth had a tremendous amount of traffic and the Cardboard Chaos Bike brought new excitement to Prince Lionheart’s product line of glider bikes.”

Our bike wasn’t the only exciting product to make an appear at this year’s Toy Fair. Toys from some of this year’s most anticipated movies — including “Jurassic World” and “Star Wars: The Force Awakens” — were introduced!

But Darth Vader and T-Rex were no match for our cardboard push bike! “The bike drew attention from retailers, press and competitors alike,” said Rupp. “We are excited to have been able to unveil this concept bike at the world’s biggest toy trade show.”

When we’re not making bikes and boards, we’re building comprehensive packaging solutions for our clients. Contact us today to get the conversation started.