Did we really need another reason to love Legos? They’re awesome! For more than 60 years, kids and adults alike have used the colorful bricks to build cities, pirate ships and Jurassic Worlds. Here’s one more reason to be excited about Legos:
In June, The Lego Group announced its plans for an ambitious project to replace the plastic in Legos with a sustainable material.
What exactly is this new sustainable material? Well, that’s where it gets tricky. The Lego Group isn’t quite sure yet. However, the company is hiring 100 specialists to figure it out and is investing $1 billion to create the LEGO Sustainable Material Centre in Denmark. The goal is to replace all plastic Legos by 2030.
This is not Lego’s first foray into sustainability. In 2013, it reduced the size of its packaging, which decreased the CO2 impact of its packaging by 10%.
“This is a major step for the Lego Group on our way towards achieving our 2030 ambition on sustainable materials,” said CEO Jørgen Vig Knudstorp.
Plastic is very harsh on the environment but seems to be everywhere. The economic impact of manufacturing plastic is significant and it never biodegrades. That’s why efforts like this are so important.
At Ernest Packaging we’re extremely committed to helping our customers find sustainable, environmentally friendly solutions for their packaging. In our Cardboard Chaos video series, we’ve shown that — with enough creativity and skill — you can create nearly anything with sustainable materials.
Don’t be a blockhead when it comes to packaging. Contact us today to talk about strategic, sustainable solutions.