Ernest Takes Cardboard Chaos to SXSW

March 09, 2017


South by Southwest (SXSW) is one of the most influential music, film and tech events in the world. Every March, the conference takes over Austin, TX, the land of live music, barbecue and hoards of bats (seriously, bats). And this year, Ernest Packaging Solutions has been invited to the party.

And we’re bringing the chaos—Cardboard Chaos, specifically.

The Paper and Packaging Board (P+PB) will display innovations in its Powered by Paper gallery in the SXSW ‘17 trade show (March 12-15) as part of its Paper & Packaging – How Life Unfolds™ campaign. P+PB aims to show how much is possible with paper and packaging materials, highlight modern creativity and solutions at the intersection of design and digital.” So naturally, Cardboard Chaos, our series of videos and cardboard creations showing just how far we can push paper (pretty far) will be a part of the show.

P+PB and Ernest want to show how paper can be transformed and has modern applications beyond four-corner boxes and print paper. It’s a tool for innovation, is one of the most sustainable solutions on the market and is just fun to work with.

“Tens of thousands of attendees will have a chance to see paper in a new way,” Ernest Packaging Solutions President and force behind Cardboard Chaos, Tim Wilson said. “We’ve already toured the world with our cardboard guitar and are really opening eyes to the power of paper.”

Which Cardboard Chaos Creations Are Headed to SXSW?

Cardboard Fender Stratocaster

Working with legendary guitar maker Fender, we were able to create a real Strat that is just as beautiful to look at as it is to hear.

Cardboard Skateboard

A skateboard made out of paper is one thing. A skateboard made out of paper that really rides and takes to the vert with Mr. Tony Hawk himself is quite another.

Cardboard Surfboard

Think water destroys paper? Think again! This stunning design cuts through waves like a hot knife through butter.

Innovation Isn’t Just for Silicon Valley

When was the last time your packaging got an updated look that has both the structural integrity you need and the power to build brand awareness? We’re innovators at Ernest Packaging Solutions, and our medium is paper. When we hit the floor at SXSW ‘17, we will be proud to showcase our Cardboard Chaos creations.

If we can innovate these showstoppers, can you imagine what we can do with your packaging?! Stop in and say “Howdy!” if you’re in the Austin area this week, and if not, give us a call today to see how we can help move your packaging forward.