Three Tips For Building Your Food or Beverage Brand
June 05, 2012
We know people like things nice and simple and we heard somewhere that three is the magic number so we’re letting you behind the curtain here to see what makes Ernest Packaging Solutions so perfect to handle your brand.
We work with a wide variety of clients and help them to find solutions to even their most difficult packaging challenges — from shipping and transportation to packaging design and branding. Included in the list of clients are our food and beverage customers, including Dean Foods, Multimeal, Newport Meats and POP Chips.
Working with these food and beverage companies has given us great opportunities to stretch our minds and skills, and we’ve definitely learned a lot of things along the way. We want to share with you a few of those gems. Here’s a list of tips to help you build your food or beverage brand, but don’t tell our competitors…
Know your buyers and brand to their desires. Whether you’re appealing to your consumers based on the convenience of your foods, the nutritional value or perhaps the gourmet foodie appeal, you have to key in on what you’re giving your audience.
Innovate or die. Find new ways to make your product fabulous, and constantly be on the lookout for ways your competitors are stepping up their game.
Take your fingers out of your ears and listen. Sure, you’ve got tons of great ideas about your products in-house, but be open to what your customers are telling you about it. Listen to the wants, needs and feedback from consumers.
There you have it, three tips to build your food and beverage brand. We have plenty more secrets to share, but maybe not in such a public forum. Take a look at our site and get in touch with us if you think we should work together.
