Welcome to The Buzz.
At Ernest, we don’t like to brag. But we love to blog. That’s where The Buzz comes in. Sit back and read how we’re moving our clients and the industry forward.
Textured Packaging and Its Influence on Consumer Behavior
In today’s highly competitive market, anything you can do to make your product stand out from the competition can help you boost sales. While you’ve probably given a lot of thought to how your packaging looks, have you ever stopped to consider how it feels? Textured packaging design can add an extra layer of aesthetic […]
Things are gonna get weird for the latest Cardboard Sessions.
Introducing Ian Donald Calvin Euclid Zappa. Funny story. When you’re the son of nonconformist rock-pop-jazz god like, say, Frank Zappa, you’re gonna stand out. And when Papa Zappa gives you the nickname “Dweezil,” coined after a funny looking pinky toenail from mom Gail, it not only sticks. You call the lawyer and make it Ian’s […]
Spreading breast cancer awareness: One E-Teamer’s personal story
According to the American Cancer Society, breast cancer is the most common cancer among women in the US. With over 300,000 diagnoses each year and 4 million breast cancer survivors nationwide, chances are you know someone who’s been personally affected. While early detection is key, candid conversation and support are essential to successful treatment, as […]
The Psychology of Packaging Design: How Packaging Influences Consumer Behavior
When deciding what kind of packaging to use for your product, you probably give a lot of thought to how much it costs, how well it protects your product and how easy it is to store in your warehouse. These are all important considerations. But they overlook one key factor, which is how packaging influences […]
The Benefits of Custom Packaging: Getting Personal with Consumers
No matter what you’re selling, your packaging is often the first point of interaction consumers have with your brand, and your first opportunity to make a customer connection. If your packaging is a plain brown box, it’s not likely to leave much of an impression. Custom packaging can help you create an instant, genuine connection […]
USC Gould School of Law salutes our founder, Mr. Wilson
At 101 years young, Ernest founder, CEO, and Aggravator in Chief, Charles Wilson, has seen a lot in his long and storied life. His humble beginnings included being raised by his widowed mother during the Great Depression, starting his first business venture (a joint paper route) with his brother Ernie, and a WWII combat tour, […]
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