Welcome to The Buzz.
At Ernest, we don’t like to brag. But we love to blog. That’s where The Buzz comes in. Sit back and read how we’re moving our clients and the industry forward.
The Psychology of Packaging Design: How Packaging Influences Consumer Behavior
When deciding what kind of packaging to use for your product, you probably give a lot of thought to how much it costs, how well it protects your product and how easy it is to store in your warehouse. These are all important considerations. But they overlook one key factor, which is how packaging influences […]
The Benefits of Custom Packaging: Getting Personal with Consumers
No matter what you’re selling, your packaging is often the first point of interaction consumers have with your brand, and your first opportunity to make a customer connection. If your packaging is a plain brown box, it’s not likely to leave much of an impression. Custom packaging can help you create an instant, genuine connection […]
USC Gould School of Law salutes our founder, Mr. Wilson
At 101 years young, Ernest founder, CEO, and Aggravator in Chief, Charles Wilson, has seen a lot in his long and storied life. His humble beginnings included being raised by his widowed mother during the Great Depression, starting his first business venture (a joint paper route) with his brother Ernie, and a WWII combat tour, […]
Hangin’ with Dudley
When Naomi Chavez, Corporate Credit Lead in our LA headquarters, brought her Dudley Du-not swag home, she knew her 10-year-old nephew, Ethan, would like it. The goodies included a t-shirt and a plushie toy—the same one our other recent Dudley fan, little Ava, fell in love with. But even Naomi didn’t realize just how smitten […]
A riff on a legend.
The Telecaster joins in the Chaos. Ten years ago, we did the impossible: we built a Fender Stratocaster guitar out of paper. Cardboard, to be exact. Since then, we’ve done the same with a Fender bass, Masters of Maple drums and a Wurlitzer piano. And now we’re back to round out the band with a […]
Food Packaging Trends: Staying Ahead of the Curve
Consumer tastes change all the time, especially when it comes to food and beverage products. For savvy brands, that means your packaging has to evolve to keep pace, too. To help you stay ahead of the curve, let’s explore the latest food packaging trends shaping what’s on the shelf today.
Select Type
